How to start a video business Tue, 26 Jul 2011 17:23:46 +0000 en-US hourly 1 Can anyone start a video business and make money shooting video? Tue, 16 Feb 2010 04:55:22 +0000 The short answer: Yes and No. Yes, anyone COULD start a video business, right now, with whatever resources, assets, and skills they may have and start making money right away…. No, most people will not do it, and here’s why.

The number one reason is, it puts them out of their comfort zone. People are afraid of failure, and so they neglect setting goals and going after them. Starting a video business is a big step, and it scares most people, even if making money from video is really what they want. People will do almost anything to start in their comfort zone. A lot of people might think “none of my friends are starting a business, what makes me think I could do it”. But if you decide that you want to start a video business… you set goals, and you decide that you’ll do anything to achieve those goals… you will succeed, and you will make money from video.

Another reason is, they focus on the wrong things. As videographers, when starting a business our initial response is to focus on the equipment and the video production aspect, which, don’t get me wrong, is important, but it’s not the most important factor in making money with video. Your clients, for the most part, don’t care about your equipment, and most of them will never even find you if you’re too busy focusing on production and not busy enough focusing on marketing and getting yourself out there. You number one focus needs to be your clients, what they want, and how you can get it to them the fastest.

The final BIG reason is, they take too long to start making money. There are many steps in starting a video business, and most videographers tend to get them out of order. Most start by picking a name, creating a logo, and trying to build a website… these are all important things, but if you’re focusing on this before getting clients and making money with your video business, you’re losing out on a lot. In fact, many videographers focus on these “non-money-making activites” so much, they run out of money, or quit, before they ever start getting consistent jobs. You first priority should be putting yourself out there, getting hired, and making money… the rest will come naturally. Also, getting to work right away will allow you to decide what you’re good at and want to focus on before you establish yourself. Successful video businesses understand that fast implementation is key.

If you don’t mind getting OUT of your comfort zone, seeing your video business as a BUSINESS and putting yourself out there to find clients RIGHT NOW… you’re going to do fine.

When starting a video business, what camera should you buy Tue, 16 Feb 2010 04:39:26 +0000 Let me just tell you up front, I’m not going to give you a list of the best cameras to buy when starting a video business. What I am going to do, is show you why the camera you use isn’t nearly as important as you might think, and how there is no “one best camera” for starting a video business. Before we get into it, let me clear up some common misconceptions about video cameras and equipment.

1) If I have a nice camera, I’ll make high-quality videos. Unfortunately, it’s not that simple. You can spend $20,000 on a camera, and if you don’t have proper lighting and sound equipment, it’s still going to look like crap… the good news… you don’t need to spend a lot of money to get high-quality footage. With only about $1000 – $2000 dollars, you can get enough equipment to buy a camera, some reflectors and a mic. Don’t feel like you need all the best stuff before you get started… get what you need and upgrade later.

2) There’s such thing as the “best” camera. All cameras are different, and they’re different for a reason. I remember getting started, I saw a $4000 camera that didn’t shoot in progressive… I thought that was crazy,… but I learned later that the people using that camera shoot things like reality TV shows, which are typically shot in interlaced. The camera you buy should be based on your budget and needs.

Start by deciding how much money you have to spend on your camera. Keep some money saved for lighting and audio (even if it’s just a reflector and a $50 mic), and some for business start-up costs. And don’t put all your money into your video business… remember, you still need food money. Then, decide who your ideal client is, think of their needs, and identify the features a camera must have to fit those needs (you might need to do some research here, but the information is out there, you just have to look for it) Prioritize which features are the most important, and then start looking at cameras. And always look at multiple companies’ prices. It’s not uncommon to find one company charging twice what another is, for the exact same camera (just make sure to avoid companies without a good reputation). Find one that’s in your budget and has as many of those key features as you need.

The important thing is to not stress too much over your video equipment. Most clients won’t pick up on subtle differences, and as long as you know how to make quality videos, you’re going to be just fine.

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How to start a video production business with no money, equipment, or credit Tue, 16 Feb 2010 04:15:22 +0000 First of all, I’m assuming that you have no camera, accessories, money or credit, but you have a passion for video production and making money with it. I’m also assuming (because you’re reading this) that you have a computer… either a pc or a mac. Lucky for you, you can still start a video production company. Let me give you a few ideas how you can get started with practically nothing.

With no camera, you have 2 choices on how you can structure your start-up video business.
1) You find jobs where the camera is provided. You might be surprised to know that there are a lot of jobs that ask you to use their camera. This may be because they have a high-quality camera, or simply because they want all their footage shot on the same cameras they’ve been using. Regardless, as long as you’ve used a professional camera before, you can always take these jobs. If you’ve never used the camera they’re providing, simply do a google search for tutorials on that specific camera… trust me, you can always find them. But what if you don’t know how to use a professional camera at all?

2) Find jobs that only require editing… you might be surprised to hear that nearly 1/3 video jobs are strictly editing…. that came from a statistic that I just made up in my head… to be honest, I don’t know what the ratio is, but in my experience, about 1 in 3 jobs requires nothing but editing pre-shot footage. Both Macs and PCs these days have built in editing software, and you might be thinking “video editing software that comes with the computer? Its not nearly advances enough to charge money for!” But let me tell you, most of the video jobs I edit could have been done with either iMovie or Movie Maker (Mac and PC’s built in video editing software – respectively). So, if you don’t already know how… start learning those programs, and then find the jobs that need video editing.

To find these jobs, either do a google search, read some of the posts on this blog, or enter your email to get a free video that walks you through the process. I hope this helps =)

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How much money will you make with a video business Tue, 16 Feb 2010 04:04:23 +0000 This is a tricky question, but the answer is… as much as you plan on making. It’s really up to you, but here are some realistic guidelines:

In starting out, you won’t have many expenses, and you’ll probably be the only employee, so much of your gross income will be profit (not all of it of course, there are always expenses). Even as a beginning videography business, I wouldn’t suggest working for less than $25 an hour; you want to establish your worth right away. If you aren’t afraid to charge what you’re worth for your video production, you can make $25 – $100 an hour right away, and keep about 70% of that as profit. The trick is to believe that your videos are worth the money, and to convey that to your clients. After that it’s just about setting up your business and marketing plan the right way.

Once you video business starts to grow, your expenses will be higher, but so will your clients, value, quality, and presence. Because of this, you’ll be able to charge more, focus on what you enjoy, and take more jobs (if you want to). At this point, the sky is the limit… you can charge as much as $500 – $1000 an hour (if you’ve established a high perceived value) and you can take on as many clients as you want. Some videographers chose to, at this point, simply manage their video business and hire others to do the work… while some videographers love creating videos, and would rather hire someone to manage the company.

If you’re dedicated to your video business and making it successful, you can start making good money right now… and if you commit to doing whatever it takes to meet your goals, you can build a business that fits your lifestyle and allows you to live how you want. Starting a video business can be the start of a great life, as long as you aren’t afraid to get out of your comfort zone.

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How to get started in the video making business Tue, 16 Feb 2010 03:53:59 +0000 If you’re like most videographers, you love shooting video, but still have a second job. If you’re interested in quitting your job and getting into the business of making videos, then here are a few quick tips for you.

1. The most important tip I can give you is to get started right away. So many people put off getting video jobs, and making money, because it makes them feel uncomfortable. I know it’s fun and easy to sit around planning your business and designing your logo, but eventually you need to start making videos to produce income, and I’m going to tell you, there’s no better time than the present. Regardless of how long you wait, you don’t have a business until you’re making money, and the successful videographers don’t wait, they find ways to make money immediately.

2. Don’t let the lack of equipment and experience stop you from getting started and finding clients. Regardless of your equipment and experience, there are always people out there that can use your services. Make a list of all the things you could offer as far as video production, and then, using that, make a list of all the people that could use those services. This will give you an idea of who your target market is. Next, start getting in contact with organizations that deal with that market. Get yourself out there and show people what you have to offer. Trust me, you’re already worth the money.

3. Set solid goals. One thing that all successful businesses have in common are concrete goals. By concrete goals, I mean goals with an amount and a date. They should be formed as such, “I will be making $5,000 a month by June” or “I will have a client list of 50 by the end of the year”. Set goals that stretch you and make you feel uncomfortable. Decide in your head that you will do whatever it takes to meet those goals. Most people don’t do this when starting a business, and it’s not surprising why most businesses fail. I know it’s scary, but if you can just set goals and commit to them, you will be miles ahead of your competition.

Apply those 3 tips to your video business and you will see profound results… also, as a number 4, I would suggest looking around the site and taking advantage of our free content.

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$300 Video Leads to $30 Million Contract Tue, 16 Feb 2010 03:19:24 +0000 I just had to show you guys this short film. I know I mostly talking about video and business, but this was just a cool indy short, I just had to post it… check it out, it’s awesome

Ataque de Pánico! (Panic Attack!) on Youtube

Fede Alvarez from Uruguay uploaded this short film to Youtube last month (November, 2009). As he told the BBC’s Latin American service Mundo “I uploaded (Panic Attack!) on a Thursday and on Monday my inbox was totally full of e-mails from Hollywood studios.”

Alvarez directs commercials and specializes in Special Effects. He has recently signed a deal with Sam Raimi’s Ghost House Pictures to develop and direct an original science fiction film to be shot in South America. “Panic Attack” has been compared to Neill Blomkamp’s “District 9″ documentary like depiction of a robot

5 Tips to Increase Profits From Your Video Business Tue, 16 Feb 2010 03:16:11 +0000 1. Whether you’re selling videos services to corporations, brides or consumers, improving your marketing message to these customers can increase your sales at least 21% and up to 500%. Focus on benefits to the customer.
2. Grow the list of prospects in your own database. Add names of likely prospects from outside lists you buy and/or collect your own names from local directories. Marketing to more prospects means more sales.
3. Automate your lead generation process. To collect more names and contact info, offer something that’s helpful and free like a newsletter or article.
4. Follow up. It’s amazing how many sales are lost because the producer did not follow up. Take the time to learn what their objections are and address those objections. If they want a cheaper version, give it to them.
5. Upsell. Create additional services or products you can offer your existing customers. Video duplication is an easy one. Can you think of others?

Business Oportunities in Event Videography Tue, 16 Feb 2010 03:00:36 +0000 This video from VideoMaker has some good tips for anyone interested in getting into event videography

Check it if you want to start a video business and focus on events. Also check out VideoMaker’s site, they have a lot of cool resources for videographers of any experience level.

Leave a comment if you liked the video

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